Meet Markus - What is Enterprise 2.0

Meet Markus is a german description of a modern young man trying to solve his daily problems with less effort possible. Hi enjoys life and wants to bring his private engagement into his business life.

Teil1 Triff Markus Was Ist Enterprise20

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Prosumer of conventional businesses

Prosumer in Don Tapscott's meaning is the customer that helps developing its own product. A lot of interesting affects come along with this idea. Customers get a deeper identification with the product and its company and the company may save development costs. threadless and moo cards show how it may work.
But can we switch all business to the prosumer idea? How difficult is it to implement the prosumer idea for a conventional businesses?
Not all products fit into the prosumer idea. So what should a steel industry do? Their products have a limited number of customers as the car industry and some more. For sure their customer are not interested in "designing" the product. Still for some mass products it works. Generally the easier the customization of the production line the easier to implement. The more processes are digital the easier to implement.
Should all mass product businesses look forward to find their market segment in the emerging "I did this" market?

Enterprise 2.0 productivity

A few years ago some of the big enterprises denied the use of free private web mail accounts. Too much lost of working time, they said. Some media and studies agreed and forced the process. Nowadays most of free web mail accounts are accessible from the internal network of companies. Should you now prohibit the use of blog or social media tools? To much lost of productivity!?

Isn't it the way around? Social tools move a lot of communication to platforms you may access at the time you like, while mails are coming to you when the sender wants it to send. A lot of productive time is lost while sorting and relying to unnecessary mails. Does the usage of social software helps us to win productive time?

• Gartner summit focuses on governance
• Cost of social software
• Can Social Tools Really Replace Email? - They Already Are! (Part I)
• The Revenue Impact of Enterprise 2.0
• Enterprise 2.0 apps seen as useful but confusing to business
• Why bother with social software?

Enterprise 2.0 - the power of the crowd

The Enterprise 2.0, means the adoption of social software and participative technologies, should be implemented in large organizations. Andrew McAfee tells us about how this could be reached. The Problem while implementing this new technologies comes along with a lot of changes in decision making and culture of organizations. Most of enterprises are not yet ready to adapt their way of working. A lot of common motivations such as dislocation, conflicts, confusion, uncertainty, vested interests and more slow the change down. Settled management teams cannot use the technology and fear a lost of power. Fear is probably the main reason not to change.

But the Net Generation is raring to go. They are hitting the old school business man. Will they adapt to phone, mail and CMS? Or will they keep on using facebook, studivz and blogs? Keep having fun while working - chat and exchange media through channel which huge companies are afraid of? Like skype or messenger.

Is there a critical mass of employees or leaders out of Net Generation to make the change happen? When is that mass reached? How many years to go for that?

For sure the implementation of a corporate blog or a wiki will not make a enterprise 2.0 out of a traditional organisation. It's job of the leader to let people do. To fight their own fear of loosing importance and start using the power of the crowd.

• Today's Social Media A-Listers: The Archetype of Tomorrow's Company Leaders
• Enterprise 2.0 apps seen as useful but confusing to business
• IT chiefs urged to embrace enterprise 2.0
• why enterprise 2.0 will not change an organization
• Gartner summit focuses on governance
• Gartner fuels Enterprise 2.0 too

The social technology

How about become a bit more 2.0?

A customer of mine said at his briefing to a design agency: “and the website should be a bit more web 2.0” Yeah! 2.0 is fancy. The web is 2.0 now they say. How about Enterprises? Are Enterprises 2.0? Governments? 2.0? But what is that 2.0 thing in an Enterprise or Government? The good old times systems work. And they work well. The business is running well. So why should we change? And what to change?

About 8-9 years ago we heard the same rumors about changes. They said everything will change. The internet is coming up and all old businesses will fail if they don't change to internet driven business. The net provider promised us video phones and broadband connections. We all know what happened then. The video quality was bad, the connections were slow and most internet businesses failed. The technical revolution failed - at least at that time.

What they promised then is coming up now. And we love the world we live in now. Even if we hear older people talking about how bad all this new stuff is and how good the old times have been. This and with that I am sure, will never change. They see their own loved achievements disappear and emerging technologies and young people replacing their own technologies or even themselves. It’s a deep fear of losing importance.

Technology changed for real since the 2k bubble. This is a fact. Mobile videos are of good quality, the internet connections are fast. But somehow there is more that changed since then. A new generation of young people, growing up with all that new mobile multimedia stuff, is conquering the world of business. New consumers help developing the products they consume by themselves. Wikinomics tells us something about what is happening. New rumors are emerging: “Go 2.0! The social internet is coming up! Change your business! Get social! Let your customers and suppliers develop your products!” This sounds great. Nothing to do for us anymore. Customers and suppliers care about our products and we just have to earn money. Something tells me this will not work.

The change we are facing now is not a technological one, even if the root of the change is technology. This took place. The new technology enabled us to share and search and contribute. The change is a social one. Our kids grew up using this tools and expect the business world to work like that too. It doesn’t right now. Some companies (Synaxon, treadless) tried to implement now technologies and experiment with different organizational structures. They also changed and this is crucial complete the world of values.

* to share knowledge and information
* to collaborate within the enterprise and its dialog groups
* to accept incompleteness, if more speed is the yield
* to use and contribute knowledge
* no fear to change, instead lead the change
* peer production
* have fun while working

"INATT" (It's not about the technology) in this sense is more accurate then ever. Slowly but inexorably our kids are growing and they bring with them a total new spirit: The natural use of technology for communication and data exchange and a new way of collaboration, development, contrubution and consume. The social technology is emerging and will change our world.

• Preparing the Enterprise for Social Media Disruption
• Enterprise Adoption of Web 2.0: It's Happening
• There's Web 2.0 and then there's Reality

Draftkraft

Web 2.0 is Beta. Since 3 years now. Social Software - Beta forever. Was Software at anytime anything else than Beta? Did you ever experience a piece of software bug free? But it's cool now. It's trendy to be Beta. We are proud of Betas. Actually it's fine to be able to deploy unstable software with the raising need of shorter development cycles. Time to web is critical. You don't have the time for specifications - just try it out! Draft is Kraft.

2.0. Beta. A draft. Unfinished ideas. Let it flow.

• Does Beta really mean Beta? Maybe not at Google